![]() In fact, even on this holiday mailer, we put it right on the inside there. Just doing touchless tech in general was pretty important for everybody to stay safe and so we also developed a technology called Respond Fast a few years back that allows you to respond to these direct mail pieces. I’m sure you’d agree that there are instances where it can be really useful in driving a response.Įvery restaurant you go to now, especially at the height of the pandemic, QR codes came back in a big way to do ordering at restaurants. omething maybe you could talk about a little bit is the interactivity of mail and having an action device of some kind in a direct mail piece that engages people in a physical way besides in a tactile way, instead of just visual.Here are some questions and answers (edited for clarity and space): Look for details near the end of the interview on how to get your FREE copy. His agency’s 36-page book provides tools and tactics you can implement-right now-to improve your direct mail program. The value of direct mail in scaling marketing campaignsīONUS! Mike also made a special offer to viewers of this interview.Why Voice Activated Call To Action is a powerful technology for mail. ![]()
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